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11 Examples of Brand Identity to Motivate Your Own

What is a Brand? A brand is more than a logo or name. It's the intangible sum of a company's marketing efforts and customers' emotional connection with it. Brand identity design lays out the strategic plan for building that relationship. It defines who you are, what you offer, and how you want customers to think and feel about you. Done well, it can be a powerful tool for attracting new business and cementing customer loyalty. But creating a strong brand identity design isn't easy; it takes a lot of thought, effort, and refinement. Here's a closer look at what goes into it and some tips on how to create an identity that stands out from the competition. Defining Your Brand The first step in creating a strong brand identity examples is to define what your brand is all about. This may seem like a simple task, but it's quite complex. To start, you need to answer some fundamental questions, such as: ➢    What are our company's core values? ➢    Wha...